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Kim Kardashian Sells $98 Butt-Shaped Pool Float

Those massive swan floaties are overrated. (Sorry, Taylor Swift and every fashion blogger with a pool.) Wouldn't you want something different, and perhaps a bit more risqué this summer? Like, per se, Kim Kardashian's behind?

The reality star just released her newest line of Kimoji merchandise this afternoon, and amongst the cheeky lighters, phone cases and hats is this pool float resembling her famous derriere—and it can be yours for $98. Don't get too excited, though. The item is still in preorder and ships in June. (If a butt float isn't up your alley, there's a subtler one shaped like a word bubble that says "LIT," if that's more your style.)

Skin, Hand, Soap dish, Mouth, Bathroom accessory, Turtle, Ear, pinterest

Kimoji

Some potential customers were taken aback by the price. (Nearly $100 for a pool toy does seem a bit steep, Kim.)

On the other hand, diehard fans couldn't wait to get their hands on the accessory.

Check out the rest of her Kimoji range online here.

Headshot of Erica Gonzales

Erica Gonzales is the Senior Culture Editor at ELLE.com, where she oversees coverage on TV, movies, music, books, and more. She was previously an editor at HarpersBAZAAR.com. There is a 75 percent chance she's listening to Lorde right now. 

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Jenniffer Sheldon

Update: 2024-04-29